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Building a Lasting Image for Your Brand

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Let’s say you’re opening up your own small business. You’ve found a niche that you feel will set you apart from other companies, you’ve found your target market, and you’ve done your due diligence to get everything set in place for opening. All that you need to come up with is a name and a logo. For people who might...

Jewish Woman Entrepreneurs: Success Is Doing Hashem’s Work

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Oftentimes, when women get together the talk quickly turns to babies, children and household tasks. But that wasn’t the case as several hundred, primarily Orthodox, women gathered for the 2015 Jewish Woman Entrepreneurs’ annual conference.

Held Oct. 18 and 19 at the Crowne Plaza in Stamford, Ct., the third annual JWE conference gave more than 200 women—from aspiring business owners to longtime corporate leaders—a chance to network, discuss best business practices, make contacts and learn from others in similar situations.

“I go to a lot of business conferences, but I’m definitely the odd man, or should I say odd woman, out. I love business conferences, but I’m really...

Serv-Tech: One-Stop Shopping for Your Heat and A/C Needs

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“An ounce of prevention is worth a pound of cure.” As the more extreme weather seasons approach, that adage gains tremendous weight in the HVAC business. Denis Cekic, owner of Serv-Tech Heating & Cooling, LLC, recommends service appointments for heating and air conditioning prior to the start of the winter and summer seasons.

“You don’t want to have a situation where you have no heat in the middle of the night or on a weekend,” said Cekic, a Master HVAC (heating, ventilation and a/c) contractor. “You should make sure it’s all working before you need to use it.”

In Cekic’s line of work he is often called upon to help people in emergency HVAC situations, and he makes...

The Purple Bow Brings Toy Treasures, Kid Gear to Teaneck

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With the chagim finished and Chanukah the next big Jewish holiday on the horizon, everyone should know that this past summer, Teaneck welcomed an exciting new children’s gift store to its shopping landscape. The Purple Bow, located on Queen Anne Road next to EJ’s, opened in June, and added more than a splash of color to summer camp shopping. “I really felt kids needed a neighborhood store,” said owner Sarabeth Fein. Fein had previously owned “Sparkles,” a clothing store in Kew Gardens Hills, and enjoyed having a neighborhood store, but needed to focus on her own children. Many years later, Fein wanted the children of Teaneck to have the experience of walking down a...

Individual Disability Insurance: A Must for ‘Specialized Incomes’

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“Risk is an arbitrary concept, until you experience it.”—Carl Richards, The Behavior Gap: Simple Ways to Stop Doing Dumb Things With Money

Most of the time, buying insurance is a decision to pre-pay a modest fee for something you hope never happens: You pay a premium hoping you’ll never have an automobile accident, your house will never burn down, and you will never be incapacitated and unable to work. Given this framework for insurance transactions, it’s understandable that finding the lowest cost for coverage is often the predominant economic consideration.

But there are occasions where the greater consideration should be obtaining the best insurance protection, not the...

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