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“For There the Tribes Settled, As A Testimony To Israel”: Yom Yerushalayim From A Local’s Perspective

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Jerusalem—On Jerusalem Day (Yom Yerushalayim), a number of unique activities take place in the reunited city. The evening before, the holiday is welcomed in with an all-night celebration at Yeshivat Merkaz HaRav, the Religious Zionist School founded by Rabbi Abraham Kook decades before Israel’s founding. The late afternoon also plays host to the Rikudegalim (Dance of the Flags), a 65-year-old tradition of Jewish youth dressed in blue and white marching around the capital city waving Israeli flags. However, this year I had the opportunity to spend a large amount of time in a part of the city which is often pushed aside for political reasons: the Old City that was recaptured and...

Israel news

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Israel in on Future Negotiations

TIP—According to the Jerusalem Post, an Israeli team will travel to the United States to ‘work on a final status nuclear deal with Iran,’ amid growing criticism of moves by the Obama administration to lock Israel out of months of previous negotiations between Washington and Tehran. Netanyahu made the statements at a Likud party meeting Monday, also emphasizing that Israel’s position would be oriented toward promoting and securing a comprehensive agreement that “must bring about one outcome: the dismantling of Iran’s military nuclear capability.” The White House expects Netanyahu and the U.S. “to begin consultations immediately regarding...

Israel News Briefs

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Sodastream’s $4 Million Super Bowl Ad

(JNS.org)—Sodastream, the popular Israeli carbonated drinks company, has announced that it will kick off its 2014 advertising campaign with a $4 million Super Bowl ad for the second year in a row. “The Super Bowl is a proven venue for SodaStream to deliver our beverage revolution message to over 100 million viewers, empowering consumers to enjoy a smarter, ‘better-for-you’ alternative to packaged soda,” said SodaStream CEO Daniel Birnbaum. Israeli Sodastream allows consumers to use regular tap water to create homemade carbonated beverages. Last year, the company generated more than $436 million in revenue.

Jerusalem Undivided...

Living in the Rova: Pros and Cons

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Many, many people have fallen in love with the Old City’s Jewish Quarter, the “Rova.” Is it any wonder? Spirituality emanates from Har Habayit (the Temple Mount), the surrounding Judean hills and the remnants of thousands of years of Jewish history uncovered in practically every nook and cranny of the neighborhood. The Rova is a short walk to the Kotel for prayer services and moments of personal introspection and meditation, and one can find Torah classes conducted in many languages and on practically every level from beginner to highly advanced. The excitement of living literally in the center of the world, just steps away from where the third Temple will hopefully be rebuilt...

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